H2OLabcheck

H2OLabcheck is an innovative e-commerce platform that helps homeowners and businesses monitor their water supply health.

It offers accessible and reliable water testing services, ensuring safe and high-quality water while addressing compliance, environmental health, and peace of mind needs.

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H2OLabcheck Explained

Purchase Kit

Users purchase water test kits online which are then shipped to their home or business. Users can choose from a range of testing kits to find one that suits their needs on the website.

Fill Sample

Users fill the supplied bottle with their water sample. They then post the sample to the the H2OLabcheck water testing lab where the water is analysed.

Receive Report

H2OLabcheck email the user a clear, easy to read report on their water's health.

User Personas

Homeowner

Goals: Ensure their household water is safe and clean. Easily purchase water testing kits and access clear results.
Pain Points: Limited technical knowledge about water testing; needs straightforward instructions and guidance.
Design Focus: Simplified navigation, clear call-to-action buttons, and easily digestible content for non-technical users.100GB storage

Local Customer

Goals: Maintain a personal connection with the company while accessing new online services.
Pain Points: May feel hesitant or uncomfortable using digital platforms; values human interaction.
Design Focus: Integrate a live chat feature and provide clear contact options for scheduling in-person consultations.

Business Owner

Goals: Ensure compliance with industry regulations and maintain water quality standards efficiently.
Pain Points: Needs bulk ordering options and detailed reporting features to meet operational requirements.
Design Focus: Advanced account management tools, streamlined bulk order processes, and downloadable compliance reports.

Lab Technician

Goals: Process water testing samples accurately and efficiently while managing data securely.
Pain Points: Requires clear sample submission processes and tools for tracking testing status.
Design Focus: Robust back-end systems for sample management, easy status updates for customers, and secure data handling.

User Interviews

To ensure the platform addressed the needs of all target users, I conducted interviews with individuals matching the previously developed personas. These conversations provided valuable insights into their goals, preferences, and concerns:

Young Homeowner
Key Insight: They prioritised simplicity and minimal effort in their online interactions. They appreciated the convenience of an online store and preferred avoiding phone calls whenever possible.
Design Solution: I emphasised a clean, intuitive interface with streamlined navigation and a frictionless purchasing process.
Face-to-Face Customers
Key Insight: While initially hesitant about transitioning to an online platform, they valued having options for personal interaction. Offering flexibility was key to earning their trust.
Design Solution: I included features to support phone and in-person purchasing, ensuring their preferred methods of engagement were available.
Business Customers
Key Insight: Their primary concern was ensuring the lab met industry qualifications for compliance. They also needed bulk purchasing options for operational efficiency.
Design Solution: I incorporated detailed information about lab certifications and qualifications, along with features for bulk ordering and downloadable compliance reports.

Product Selection

To meet the diverse needs of Acorn Water’s customers, the platform allows users to easily select the type of water they need tested, such as drinking water, aquarium water, or wastewater. For each testing kit, the platform clearly displays the parameters being tested (e.g., pH levels, contaminants, or specific chemical markers), ensuring customers know exactly what they’re purchasing.

Water Test Report

Delivering Clear Results: Post-Analysis Reporting  Once a customer’s water testing kit is analysed in the lab, they receive an emailed report summarising the findings. The report uses a traffic light system to visually indicate the water quality status: 

• Green: Safe levels, no action required. 
• Yellow: Minor concerns that may require attention. 
• Red: Significant issues needing immediate resolution.  

This system ensures the report is easy to understand, even for users without technical expertise. It supports the needs of key personas: 

Homeowners: The traffic light system helps them quickly understand if their water is safe or if action is needed. 
Local Customers: The clear report builds trust, ensuring even less tech-savvy customers can grasp the results easily. 
Business Customers: The report includes compliance details, ensuring businesses meet regulatory requirements and can confidently document their water quality. 
Lab Technicians: The structured format ensures accurate, consistent communication of results, reducing queries.  This report design addresses user needs and reinforces Acorn Water’s commitment to transparency and user-centred service.

Outcomes for H2OLabcheck

Reduced customer support calls by 83%, enhancing user independence and system usability.
Achieved a 71% growth in customer and sales base, driving significant business expansion.
Transformed a local Cork-based business into a nationwide operation, significantly broadening market reach and brand presence.

Graphic Design and Marketing Materials

Below is a selection of marketing materials and logos that I created for H2OLabcheck. These were used in newspapers, flyers & social media.
I also designed a display used to advertise H2OLabcheck at the National Ploughing Championships. The display feature a tablet where visitors could interact with H2OLabcheck.com and order water testing kits.